Political Ad Theater: The Ads to Confirm Neil Gorsuch

And how these ads are the beginning of a much bigger strategy for conservative groups.

 

 

As the confirmation of President Donald Trump’s SCOTUS nominee Neil Gorsuch looks to be all-but-inevitable after Senate Republicans enacted the “nuclear option”, the push for Gorsuch from outside groups has been going on long before the nomination was even brought onto the Senate floor.

 

The most recent political ad, and the one that has been getting the most attention, is from the pro-Trump group, Making America Great.

 

 

The non-profit group is aligned with longtime Republican donor, Rebekah Mercer, who has reportedly been dropping six-figure ad buys in multiple states like Michigan, Pennsylvania, Wisconsin, Ohio, and among others where Democrats are expected to have tight senate races in 2018. The idea of these ad buys is to jump-start President Trump’s legislative agenda, and since legislative proposals like repealing the ACA (aka Obamacare) and restructuring the tax code have fallen to the wayside in the last couple of weeks, the push to nominate Neil Gorsuch would at least be a win.

 

However, it isn’t just pro-Trump groups that have been pushing for a Gorsuch nomination in the Senate, conservative groups like the National Rifle Association (NRA) have also entered the political fray with ads like these:

 

 

The ad above that specifically focuses on Democratic Sen. Claire McCaskill of Missouri was one of multiple Democratic Senators that the NRA had created personalized ads in hopes their base would have pressured them to confirm the Gorsuch nomination. Yet at the same time, the ads were specifically targeted at Democratic Senators from states like Indiana, Montana, and North Dakota; where strong support for the NRA (and gun rights in general) exist.

 

Originally groups like Making America Great and the NRA were hoping ads like these would pressure Senate Democrats into nominating Gorsuch for the Supreme Court, but as we said at the top, Democrats ended up filibustering the nomination instead. While Gorsuch will most definitely get nominated to the Supreme Court due to Republicans now needing only a simple majority for confirmation thanks to the “nuclear option”, regardless ads pressuring Congressional Democrats into voting for specific agendas are probably not going anywhere. With legislative action still needing a 60-vote majority to pass in the Senate, it’s safe to say that conservative groups won’t be abandoning this strategy.

 

 

(Photo Credit: Making America Great’s YouTube Channel)

 

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