Man, Jeb Bush REALLY can’t catch a break, can he?
South Carolina Governor Nikki Haley is currently a star in the making within the Republican Party. And honestly, it’s easy to see why that would be the case. She’s a conservative that happens to also be the first Indian-American women of immigrant parents to hold office in a Southern conservative state. For Republicans, Gov. Haley covers so many demographics that they hope to attract in the 2016 Presidential primaries that she becomes the creme-dela-crème of primary endorsements!
If you were to take all of that into account, Marco Rubio just won the endorsement lottery!
Yesterday Gov. Haley and the Rubio campaign announced that she would be putting her political muscle behind Marco Rubio in the 2016 GOP presidential primaries. For establishment Republicans like Marco Rubio, Jeb Bush, and John Kasich, Gov. Haley’s endorsement is massive considering the GOP’s South Carolina primary is only one day away. Considering how popular Gov. Haley is in the state, this is a major victory for the Rubio campaign.
Yet as big of a victory it is for Rubio, it’s equally (if not more) devastating for the Bush campaign for multiple reasons.
Reason 1: The Bush campaign has been losing endorsements from the GOP Establishment for months now. What originally was a comfortable lead in political endorsements have tapered-out with Rubio gaining the upper-hand on the endorsement front. So Gov. Haley’s endorsement of Rubio may be more of a symptom than the actual problem, but never the less, it’s a major blow for Bush who was looking for momentum going into Saturday’s South Carolina GOP primaries.
Reason 2: For GOP Establishment candidates like Rubio and Bush, undecided voters look to hold their electoral fates in their hands. In close primary races like these, momentum is more often than not the deciding factor in success. With Rubio not only gaining the endorsement of Gov. Haley, but of Sen. Tim Scott and Rep. Trey Gowdy (two very popular politicians in South Carolina) as well, it’s hard to see Rubio screwing this up and underperforming like he did in New Hampshire. It’s important to understand that Bush’s biggest rival in the GOP primaries is Marco Rubio. Considering they are competing over the same pool of voters, a massive win for the Rubio should be looked at as a massive loss for Bush.
Reason 3: If we’re really being honest here, the most important reason why an endorsement from Gov. Haley was such a big deal is that both Rubio and Bush are in a battle for 2nd or 3rd (maybe even 4th!!) place behind 800-lb political gorilla known as Donald Trump. Candidates that are not vying for the top spot at this point in the primary cycle have little room for error. Since its beginning to look like both Marco Rubio and Ted Cruz will be battling it out for 2nd and 3rd place, a 4th place finish for Bush leading up to Super Tuesday could be the beginning of the end for his campaign. Out of all the candidates in the 2016 GOP field that needed a boost going into an important South Carolina primary, Bush needed it the most. Or in other words;
Oh Jeb Bush’s presidential ambitions, we knew them well…
(Photo Credits: Gov. Nikki Haley’s Instagram)